Fereydoun FARSHBAF founder and current director of East Magic Company was born in 1942 in Tehran-Iran,  has spent most of his life in the arts and it's applications in industrial productions. When 17 he designed the famous logo of IranAir Company well known as Homa. 

He attended various art programs, including the Fine Arts and Ceramic Arts, in both Iran and England. Overall, his self-education, study and research exceed the scope of these programs and none of his projects remained as just art, but rather always strove to express and utilize it in industrial production. 

As a professional artist he made hundreds of advertising films which were broadcast in the Middle East countries using a blend of animation and real pictures almost three decades ago. He also attended film festivals with several short films particularly documentary and for children. 

He later worked over several projects including a factory for the production of toys, and cooperating with several organizations for the design, decoration and manufacturing.






You can contact him personally at:
farshbaf@east-magic.com

       

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